A&D BUSINESS STRATEGIES LLC   Creating innovative strategies for the A&D industry

BIO

As the co-owner of Cortina Leathers and Design Marketing Sales Associates, Meryl Siegman has over thirty years’ experience as an innovator in the A&D industry. After being incorporated in 1986, under Meryl’s leadership Cortina quickly became a well-recognized name, encompassing all segments of the A&D market: corporate, hospitality, high-end residential, retail, aviation and marine, winning leadership and product design awards along the way. The sales network included a combination of direct salespeople, multi-line showrooms and independent representatives, and extended across the globe.

Meryl is also a wealth of leather knowledge. She began her training with a four-year internship in Arzignano, Italy, where she learned leather-making technology and mastered the Italian language. This culminated in a certificate from the University of Cincinnati Leather Research Laboratory. She continued to travel to Italy on a regular basis throughout her career.

Meryl has been conducting leather training and product presentations worldwide for thirty years. In 2009 she received certification from the Interior Design Continuing Education Council (IDCEC) to teach a CEU on leather technology. She has administered this course to designers, architects, purchasing agents and manufacturers across the United States. She has also taught classes at the Fashion Institute of Technology in New York City.
Meryl has a B.A. in English Literature from Middlebury College and a J.D. from Villanova University School of Law. She is the author of a children’s book and speaks both Italian and French, and resides in New York City.

List of Select Speaking Engagements and CEU Presentations

Design Centers:
D & D Building, NYC, Showroom event
Design Centers’ Market Week: Denver, Dania, San Francisco, Scottsdale, Seattle
First Annual Fabric Fair at the Merchandise Mart, Chicago
NeoCon, Merchandise Mart, Chicago
Organization of Women Architects and Design Professions, SF Design Center, San Francisco
Pacific Design Center, Thursday Night Series, Los Angeles

Design Firms and Purchasing Agents:
Elkus Manfredi, Boston
Four Seasons Hotels and Resorts, Toronto
KlingStubbins, Philadelphia
MGM Grand, Las Vegas
Open Square, Seattle
Paul Steelman, Las Vegas
Philippe Starck, Paris
Verderame Cale, New York